Foreign language knowledge is really that much important for international companies that they should have a department which is dealing only with foreign languages, cultures, attidudes, ...etc It becomes a critical stage for them when they have the intention to become a multinational Brand
. All companies have to consider the meanings of their slogans and campaigns or the name of the brand when they are going to launch it. Because sometimes really good slogans
or brand names in their country may cause disasters
abroad which can harm the product or the whole company. Here are some typical examples.... : )))
. All companies have to consider the meanings of their slogans and campaigns or the name of the brand when they are going to launch it. Because sometimes really good slogans or brand names in their country may cause disasters abroad which can harm the product or the whole company. Here are some typical examples.... : )))* Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: Nothing sucks like an Electrolux.
* Information on how to use a hotel air conditioner: Cooles and Heates: If you want just condition of warm in your room, please control yourself.
1 comments:
As far as I remember also Chevrolet faced a situation like this when they have launched the car model NOVA in South American in the past. Which means "it doesn´t work"
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